Campaign ecosystem for a climate tech fundraise

The Challenge

Aurora needed to translate a technical solution into a narrative investors and partners could trust quickly.

Our Approach

We created a campaign story arc, designed a launch microsite, and connected it to a metrics dashboard that updated weekly.

Results

• $18M secured in lead commitments
• Partner pipeline grew 3x in 60 days
• Media pickup in 12 industry outlets
• Conversion rate from partner page doubled